Ten Best Business Books for Beginners

Aji Sutarmaji
8 min readOct 31, 2023
Source: Fauxels from Pexels

As a business owner, you understand the value of knowledge and continuous learning. Whether you’re just starting your entrepreneurial journey or looking to enhance your existing skills, reading the right business books can be a game-changer. Amazon, the world’s largest online retailer, offers a plethora of business books for beginners.

Here, we’ll explore ten of the best business books available on Amazon, providing you with a detailed overview of each one. So, let’s dig deep into the world of business literature and discover your next must-read book. The order of these books does not show the rank of the books.

1. “The Lean Startup” by Eric Ries | Best Business Books for Beginners

“The Lean Startup” by Eric Ries is a groundbreaking book that has had a significant impact on the world of entrepreneurship and business. It presents a methodology for developing businesses and products, with a strong focus on efficiency and adaptability.

Ries’ central concept is the “build-measure-learn” feedback loop, which encourages entrepreneurs to build a minimum viable product (MVP), gather data on its performance, and learn from it to make informed decisions about future iterations. This approach minimizes waste and increases the chances of creating a successful product.

Buy this book.

2. “Zero to One” by Peter Thiel | Best Business Books for Beginners

“Zero to One” by Peter Thiel is an insightful book that delves into the world of startups, innovation, and creating a successful business from scratch. Thiel, a renowned entrepreneur and co-founder of PayPal, offers a unique perspective on entrepreneurship and argues that going from “zero to one” is more valuable than simply copying what already exists.

Thiel emphasizes the importance of creating something new and revolutionary, rather than competing in an existing market. He suggests that true innovation happens when entrepreneurs focus on building a monopoly, not in the negative sense of stifling competition, but by creating a product or service that is so superior and unique that it stands alone. Monopolies, according to Thiel, can drive rapid growth and long-term success.

The book also explores the concept of technology and the role it plays in business development. Thiel discusses how technology is not just limited to software or Silicon Valley but encompasses any new and valuable innovation that can change the world. He encourages entrepreneurs to think big, take calculated risks, and not be afraid to challenge conventional wisdom.

Buy this book.

3. “Good to Great” by Jim Collins | Best Business Books for Beginners

“Good to Great” by Jim Collins is a renowned business book that gives you a valuable insights about the essential principles behind transforming a good company into a truly great one. In this transformative work, Collins and his team conducted an extensive research project to identify the distinguishing factors that set great companies apart.

Collins introduces the concept of the Hedgehog Principle, which encourages companies to focus on what they can be the best in the world at, what drives their economic engine, and what they are passionate about.

Level 5 Leadership, another central idea, emphasizes the importance of leaders who combine humility with unwavering resolve and a focus on the greater good.

The book also underscores the significance of the Flywheel Effect, illustrating how consistent effort and momentum lead to substantial, long-term success.

The Stockdale Paradox, derived from the experiences of Admiral James Stockdale, highlights the importance of confronting harsh realities while maintaining an unshakable faith in ultimate success.

Buy this book.

4. “The E-Myth Revisited” by Michael E. Gerber | Best Books for Beginners

In “The E-Myth Revisited,” Michael E. Gerber challenges the common misconceptions about entrepreneurship. He introduces the concept of the “E-Myth,” which stands for the entrepreneurial myth, the mistaken belief that most small businesses are started by entrepreneurs when, in fact, they are often founded by technicians with expertise in a particular skill.

Gerber argues that to build a successful business, one must work on the business, not just in it. He emphasizes the importance of creating systems and processes that can be replicated, ensuring consistency and quality. This approach helps business owners transition from being a technician to becoming a true entrepreneur.

The book provides a step-by-step guide to developing a business that is scalable, efficient, and not solely dependent on the owner’s day-to-day involvement. Gerber’s insights on creating clear job descriptions, operations manuals, and a franchise prototype are actionable takeaways for any business owner looking to grow.

Buy this book.

5. “Thinking, Fast and Slow” by Daniel Kahneman | Best Business Books for Beginners

“Thinking, Fast and Slow” by Daniel Kahneman is a fascinating exploration of human cognition and decision-making. In this book, Kahneman, a Nobel laureate in economics, explores the two systems that drive the way we think: System 1 and System 2.

System 1 is fast, automatic, and intuitive. It’s the part of our mind that makes quick judgments and decisions based on heuristics and past experiences. System 2, on the other hand, is slow, deliberate, and analytical. It’s responsible for in-depth reasoning and critical thinking.

Kahneman delves into numerous cognitive biases and heuristics that System 1 relies on, such as availability bias and anchoring. He also explores the limitations and weaknesses of our decision-making processes, including our susceptibility to overconfidence and loss aversion.

The book provides valuable insights for business owners and leaders, as it underscores the importance of understanding how our minds work when making decisions. It suggests strategies to improve decision-making processes and mitigate the impact of cognitive biases.

Buy this book.

6. “Crushing It!” by Gary Vaynerchuk

“Crushing It!” by Gary Vaynerchuk is a dynamic guidebook that dives deep into the world of personal branding, entrepreneurship, and leveraging social media to achieve success. Vaynerchuk, a seasoned entrepreneur and social media expert, provides a wealth of practical advice for business owners and aspiring influencers alike.

The book highlights the power of authenticity in building a personal brand and how it can lead to significant financial gains. Vaynerchuk emphasizes the importance of identifying your passion and turning it into a business venture. He showcases real-life success stories of individuals who have harnessed the potential of platforms like Instagram, YouTube, and Snapchat to create thriving businesses.

Buy this book.

7. “The Innovator’s Dilemma” by Clayton Christensen | Best Business Books for Beginners

The Innovator’s Dilemma” by Clayton Christensen is a groundbreaking book that explores the challenges faced by established businesses in the face of disruptive innovation. Christensen argues that successful companies often fail to innovate because they are too focused on sustaining their existing products and processes, which can ultimately lead to their downfall.

In this book, Christensen introduces the concept of disruptive innovation, which is characterized by the emergence of new technologies or business models that initially cater to a niche market but gradually disrupt and displace established players. He provides numerous case studies to illustrate how industry giants have fallen victim to this dilemma.

Buy this book.

8. “Start with Why” by Simon Sinek | Best Business Books for Beginners

“Start with Why” by Simon Sinek is a compelling exploration of the power of purpose in driving individual and organizational success. In this book, Sinek argues that successful leaders and businesses don’t just focus on what they do or how they do it; they start with “why.” The “why” represents the core beliefs and values that drive an individual or organization.

Sinek’s Golden Circle concept, which consists of three layers — “why,” “how,” and “what” — illustrates this idea. He suggests that most organizations start with “what,” defining their products or services, and then move to “how” and “why.” However, truly influential and inspirational leaders and organizations reverse this order, beginning with a clear understanding of their “why.” This approach, Sinek claims, leads to more loyal customers, devoted employees, and long-term success.

Buy this book.

9. “The 7 Habits of Highly Effective People” by Stephen R. Covey | Best Business Books for Beginners

The 7 Habits of Highly Effective People “ by Stephen R. Covey is a timeless self-help book that offers a holistic approach to personal and professional effectiveness. As a business owner, you’ll find the principles outlined in this book incredibly valuable.

Covey’s seven habits are:

  1. Be Proactive: Take control of your actions and behavior. Understand that your choices are the primary determining factor for effectiveness in your life.
  2. Begin with the End in Mind: Define a clear vision of your goals and values. Understand what you want to achieve in the long term.
  3. Put First Things First: Prioritize and focus on the most important tasks that align with your goals and values.
  4. Think Win-Win: Seek mutually beneficial solutions in relationships and negotiations, fostering cooperation and trust.
  5. Seek First to Understand, Then to Be Understood: Develop effective communication skills by genuinely listening to others before expressing your viewpoint.
  6. Synergize: Leverage the diversity of strengths within teams to achieve more than what individuals can accomplish alone.
  7. Sharpen the Saw: Continuously renew and improve yourself physically, mentally, emotionally, and spiritually.

Applying these habits can help you as a business owner to enhance your leadership, teamwork, and personal effectiveness. Covey’s book is a comprehensive guide to becoming more efficient and successful in all aspects of life.

Buy this book.

10. “Rich Dad Poor Dad” by Robert Kiyosaki | Best Business Books for Beginners

Rich Dad Poor Dad “ is a best-selling personal finance book written by Robert Kiyosaki. It revolves around the story of the author’s two ‘dads’: his biological father (referred to as ‘Poor Dad’) and the father of his best friend (termed ‘Rich Dad’). The book explores their differing approaches to money, wealth, and financial education, providing readers with valuable insights into financial independence.

Poor Dad, representing conventional wisdom, emphasizes the importance of a good education, job security, and steady income. Rich Dad, on the other hand, advocates financial literacy, entrepreneurship, and investment as paths to wealth. Kiyosaki underscores that financial education is often overlooked in traditional schooling and argues that it’s crucial for individuals to take control of their financial future.

Buy this book.

In this blog post, we’ve explored ten of the best business books for beginners available on Amazon. These books cover a wide range of topics, from startup strategies to personal development and financial wisdom.

As a business owner, learning from these resources can provide you with the knowledge to succeed in your business. So, pick up one of these books and start your journey towards becoming a more informed and successful entrepreneur. Happy reading and growing your business!

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Originally published at https://englet.com on October 31, 2023.

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Aji Sutarmaji
Aji Sutarmaji

Written by Aji Sutarmaji

Call me Aji , a senior Indonesian boomer with a passion for education, humanism, and communication. On the way to hone my skills to be a better human being.

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