Appreciation Letter Sample to Improve Service

Aji Sutarmaji
3 min readApr 17, 2022

The following appreciation letter sample is written by customers who give suggestions. In addition, A reply for an appreciation letter is also provided. On top of that, we provide you with sample letters of appreciation for good customer service. They are written by customers who are satisfied with the service they have received. Please check the letters.

Appreciation Letter Samples

Appreciation Letter Sample for Suggestions

Eastern Continental Hotel

123 Main Street, Denpasar, Bali Phone: 62–361–567890 www.ech.com

March 09, 2020

Amanda White

1 Orchard Road, Singapore

Dear Ms. White,

We would like to thank you for your valuable suggestion that you convey through Our Guest Satisfaction Survey. At the beginning of next month, we are going to implement your suggestion. We agree with you that this would be a great help to everyone in our hotel. Ultimately, it will help us provide the best services possible to our valuable customers, including you.

We notice that you regularly stay in our hotel. Therefore, we guarantee your next visit to our hotel will be more comfortable. From the bottom of our heart, we really appreciate your suggestion. So, this will be implemented in all of our network. We also hope to see more of your suggestion in future as it will help us improve our services. If you have any other concerns that you would like to address, please feel free to contact us at 08123456789.

Sincerely,

William Morgan

Customer Service Manager

Download the appreciation letter here.

Sample Letters of Appreciation for Good customer Service

Dana Prawira

1 Soedirman Street

Central Jakarta,

Jakarta, Indonesia

March 09, 2021

Singapura Hotel International

1 Orchard Road, Singapore

Dear Sir,

I am writing to express how much respectfully and professionally Mr. Mathew Harris treated us. From March 1 to March 6, we stayed in your hotel and we needed a lot of help regarding our tours including the transportation in the city. It was our first time to visit Singapore. So, we were confused on the first day of our stay. To my surprise, Mr. Harris did a lot things for us beyond our expectations. Consequently, our confusion has changed into joy that we never forget. I don’t know what to say to explain how admirable he is. To sum up, he is such a personable customer service staff you should value much.

In the near future we are going to Singapore again and hope to stay in your hotel again. We hope to see your wonderful staff and great services you have delivered.

Sincerely,

Dana Prawira

Reply for Appreciation Mail

This is a reply for the appreciation letter above.

Singapura Hotel International

1 Orchard Road, Singapore Phone 65–361–567890 www.shi.com

March 10, 2021

Dear Mr. Prawira,

Firstly, we appreciate your letter regarding your satisfaction with our service, specially with our customer service staff, Mr. Mathew Harris. Mr. Harris is really a talented, hardworking staff who has received a lot of recognition and positive comments from our guests. Therefore, we are going to select him an employee of the month of April, 2021. Sincerely we would like to express our greatest gratitude on your invaluable comments and appreciation.

Secondly, regarding your coming back to our hotel in the near future, we are always ready to serve you to the best of our ability. Earnestly, we are pleased to see you again. Should you need anything regarding your stay and transportation, please contact us at this number 12345 or email us at cs@shi.com.

Finally, we thank you very much for the comments. We are looking forward to serving you again.

Sincerely,

Ali Mindanao

Customer Service Manager

Appreciation Letter Format

There are a few appreciation letter formats you can use. One format is good to respond to a customer suggestion and another format is suitable to appreciate a good customer service. Choose whichever format suits your situations.

Read more appreciation letters here.

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Aji Sutarmaji
Aji Sutarmaji

Written by Aji Sutarmaji

Call me Aji , a senior Indonesian boomer with a passion for education, humanism, and communication. On the way to hone my skills to be a better human being.

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